Adobe Analytics

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Siimilar to GA, another tool that helps businesses understand their customers, find new insights, and identify website issues is Adobe Analytics. Adobe Analytics acquired Omniture in 2009 and rebranded it in 2012 under Adobe Marketing Cloud.

Some of the key features of Adobe Analytics include real-time multichannel data collection, measurement of website effectiveness, and customers’ experience across different devices.

Adobe Launch provides a lot of comfort and clever features to make tag management super easy. Quite a few of those features, like the amazing Constant Data Element, are provided directly in the Launch UI. However, there are a bunch of nice surprises waiting for us once we start exploring the more backend-y technical capabilities.

AA integrates with Adobe Target for A/B testing and Advertising Analytics for Ad system integration. This integration delivers summarised data of Clicks, Cost, Average Position, keyword campaigns etc. Other Adobe Analytic Integrations include Adobe Campaign, Adobe Experience Manager and Data Connectors.

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